I have bought countless items off of Amazon and keep going back. 

The consumer part of me loves their model, as does the business part of me for the exception of how they can so easily put others out of business, but that is another story!!

I recently ordered two items off of Amazon and chose the ‘Free Super Saver Delivery’ which takes 3-5 days.  I was not in any rush for the items, but for the first time I was disappointed with this service.

It took 48 hours to get a dispatch confirmation.

In reality this is fine, and the products arrived within 5 working days, but I have realised that Amazon’s own super efficient dispatch model has now disappointed me.

90+% of all of my previous orders which have been dispatched with free super saver delivery have shipped within 24 hours which is great.  The orders arrived ahead of when I needed them and always been pleased.

But for the first time having to wait 48 hours for a dispatch confirmation, even though I could have waited a week made me feel like I was getting a poor service, why?

Because i so often get dispatch confirmations so quickly, even with free delivery that I have become accustomed to the free delivery actually being dispatched within 24 hours and not days.

Even if it then takes 4 days in the post, psychologically I feel better because I know the package is en-route and Amazon have done their bit.  In fact I feel happier waiting for it to be delivered than I do for a dispatch confirmation.

It is crazy and stupid and I am not complaining.  I just think it is a sign of how Amazon’s own efficient system has created a mind-set and expectation for me and a 48 hour dispatch time now looks bad.

What’s worse is you monitor other online retailers quite often by Amazon, which isn’t necessarily fair.

Am I the only one who is thinking this or do you too?